Commercialization of Easter

If you’re a Richmond native, you’ve probably heard of or visited the Easter On Parade held annually on scenic Monument Avenue. It focuses on the “fun” rather than religious aspect of Easter by showcasing lots of activities, food, music, and contests throughout the day. Though the Easter On Parade has become a staple event in the heart of downtown Richmond, some might point out that this sort of celebration is part of the commercialization of Easter.

According to www.dictionary.com, “commercialization” means “to make commercial in character, methods, or spirit; to emphasize the profitable aspects of, especially at the expense of quality.” In other words, the meaning of Easter today seems to supercede the religious story that we learned about about as a child. Marketing efforts indulge in profits earned through candy, toys, decorations, etc. at Easter time. According to recent reports, over a billion dollars is spent at Easter time.

How did Easter turn into a gift giving holiday or a reason for children to believe in the “Easter Bunny”?

How many people, Christian and non-Christian, actually know the story behind Easter?

Do today’s celebratory efforts influence you and your beliefs about Easter?

Do advertisements make you feel like you should go out and buy Easter products?

http://www.allaboutjesuschrist.org/origin-of-easter.htm

http://www.venturerichmond.com/events/vrevents.html